The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." — Jerome Groopman,

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In this work the author, a recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, has brought together his many years of research and thinking in one book. He explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. He exposes the extraordinary capabilities,...

Struggling to make an important decision, Joe considers the advice of a successful, decisive millionaire before finding help through an unexpected source.

At some point in our lives, we all face a tough decision and have to make a hard call. For inspiration and direction, we can look to the remarkable individuals in John McCain and Mark Salter's book, which dramatically describes the anatomy of a great decision: Branch Rickey's decision to offer Jackie Robinson a contract to play for the Brooklyn Dodgers in the face of public opposition. Ellen Johnson-Sirleaf's decision to return to Liberia after receiving...

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions-and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to...

An examination of how scarcity--and our flawed responses to it--shapes our lives, our society, and our culture.

"In this illustrated choose-your-own-ending book, George breaks his mother's lamp and is afraid to tell her the truth. Readers make choices for George and read what happens next, with each story path leading to different consequences. Includes three different endings and discussion questions"--

Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in...