Marketing de Experiencias
(eBook)
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Language
Spanish
ISBN
9798840487273
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Citations
APA Citation, 7th Edition (style guide)
Paco Montes., Paco Montes|AUTHOR., & Eneas Mares|AUTHOR. (2022). Marketing de Experiencias . Editorial Énfasis.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Paco Montes, Paco Montes|AUTHOR and Eneas Mares|AUTHOR. 2022. Marketing De Experiencias. Editorial Énfasis.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Paco Montes, Paco Montes|AUTHOR and Eneas Mares|AUTHOR. Marketing De Experiencias Editorial Énfasis, 2022.
MLA Citation, 9th Edition (style guide)Paco Montes, Paco Montes|AUTHOR, and Eneas Mares|AUTHOR. Marketing De Experiencias Editorial Énfasis, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | ce07199a-7e02-a061-1ca5-eb6be5e05b28-spa |
|---|---|
| Full title | marketing de experiencias |
| Author | montes paco |
| Grouping Category | book |
| Last Update | 2024-05-16 02:01:45AM |
| Last Indexed | 2024-06-26 04:56:26AM |
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[synopsis] => A new era in advertising is living. The reach, frequency, and campaign-driven approach is over. And if companies aren't evolving toward customer experiences, they may find themselves on the wrong side of history. The experts in Marketing and Public Relations, Paco Montes and Eneas Mares come together and synthesize years of experiences with global brands to explain where the new approach to advertising is headed. Putting experience before theory, both authors explain why Experiential Marketing will be a central discipline within tomorrow's advertising strategy and how experiences can be created, managed, scaled, promoted and measured in today's businesses. Welcome to the future of advertising!
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